美国留学如何打造一份吸引人的申请文书
美国留学在申请的时候,除去一些硬性的标化成绩和材料,最能发挥“主观能动性”来展示自己能力和素养的地方其实是简历和个人陈述。如果说简历重客观过程的呈现,那么个人陈述就是对客观经历的主观诠释。
简历和个人陈述互补
当一段经历作为重点内容需要同时在简历和个人陈述有所呈现时,那么如何巧妙地进行内容取舍与分配使得两份文书相互支持与补充就成了文书写作的重中之重。
简历:呈现基础工作职责
个人陈述:描述困难点和问题解决过程
比如,关于某段教学实习,该同学在(简历)中是这样呈现的:
Assisted teachers in class management of five classes with 10 to 40 students in each in Grade 12(基础工作一:班级管理)
Responsible for making teaching plans,debugging teaching equipment,arranging tests and mock exams,proposing solutions to learning questions,and recording students'performance and grades.(基础工作二:日常教学准备与实践)
Corrected homework,monitored tests and examinations,provided after-school counselling,and communicated with parents about their children’s learning situations.(基础工作三:教学后的监督和辅导工作)
但是在(个人陈述)中,则重点描述了教学过程中遇到的问题以及他是如何解决这个问题的,由此体现问题发现与解决能力/高度的专业性:
......In this internship,I was mainly responsible for managing the students in Grade 12.During this period,as most students were at the age of 18 and had developed their own personalities,the most difficult part I met was discipline management.(提出在管理班级的过程中遇到的问题)
In the beginning,I carried out a kind of minimal guided instruction,which enabled the students to explore the knowledge and conduct an independent study.I was confident in this strategy,for both my own learning experience and the pertaining literature I had read proved that such a learning mode would boost the active and exploratory communication between learners and the learning environment and help students construct the most applicable theoretical systems.(针对这个问题进行的初步尝试-最少指导教学法)
However,the truth was that these students performed terribly in quizzes and showed low learning efficiency.Facing this problem,I actively referred to relevant literature and communicated with experienced teachers there,finding that such a teaching strategy was too ideal.It ignored the differences in cognitive structures of students and increased the challenges for their studies.Under such circumstances,I adjusted my teaching approach to direct instructional guidance and finally received positive results.(初步尝试结果不尽如人意,针对新发现的问题进行了策略调整并最终解决问题)
This internship deepened my understanding of some educational theories and teaching strategies considerably.I gradually learned to put specific educational theories into real-world practice to evaluate their effectiveness and applicability.Still,I hope to deepen my practical know-how of the learned theories in my future career.(从这段经历中体会到教学中因地制宜的重要性)
简历:呈现客观的研究过程
个人陈述:阐释专业相关的思考与收获
比如,某同学在(简历)中对于研究经历的描述是这样的:
Selected the XX information of A company as the case analysis object.(第一步:确认研究对象)
Browsed the official website of A and analyzed the shortcomings of A's...mode in the early stage.(第二步:查阅资料,对早期模式的不足进行分析)
Explored the countermeasures for A to optimize...to adapt to the market environment and demands.(第三步:针对不足探索优化策略)
Probed into the success factors from the perspectives of…and summarized the inspirations for the industry.(第四步:总结成功经验)
Finished the report and won an A-Level(Top10%).(最后,得分情况)
而在(个人陈述)中,则弱化了这段经历的研究过程,突出了从研究中获得的对于物流行业的一些认识和看法:
I could not help pondering over the solutions to such problems,hoping to seek some breakthroughs for e-commerce organizations or enterprises to handle the challenges.With this in mind,I once conducted research on the RRS Logistics developed by A company,aiming to obtain a glimpse of the transformation of logistics enterprises from traditional transaction relationships to the new-style relationship of strategic alliance.(点出研究目的)
Through referring to massive pertinent literature and reports and analyzing the collected information and data,I explored the advantages and disadvantages of its reconstructed business process and thus got a deeper perception of how A's optimized its logistics and supply chain to fit the changes in the market environment and demands.(几句带过研究流程)
It dawned on me that problems like information asymmetry,exorbitant surplus costs and incomplete inventory management were so common in the traditional logistics industry in the early stage,while the successful transformation of this industry mainly relied on the transformative technologies such as big data,AI,IoT and blockchain.Practitioners should harness the power of these technologies and thus push the envelope for supply chain innovation.(从中获得的对物流行业转型的一些认识)Inspired by this,I actively sought innovation for the logistics industry from different dimensions.A noteworthy one was my functional optimization and design of sharing express box.(联系到另一段相关的经历,几句提一下)美国留学文书
Through investigating the market of the sharing express box in China and designing the product,I aimed to optimize the logistics cost and respond to the practice of environmental logistics.(由此引出新兴的行业概念,与前面说到的物流创新转型呼应)This attempt made me fully experience the hardship of logistics innovation,and we should actively utilize advanced technologies to facilitate industry development.
美国留学如何打造一份吸引人的申请文书
个人陈述中经历与经历互补
除此之外,还有一种情况是,经历丰富的同学往往有多段匹配申请方向的经历需要在个人陈述中进行展示,这时候我们就需要在两段相同属性的经历中挑选不同的侧重点来展示我们能力和见解的多面性,比如:
这位同学的个人陈述中通过两段营销经历,从可持续营销、KOL营销两个维度剖析自己从经历中获得的行业洞察。
经历1:从可持续营销维度阐述对营销的理解
......In L’OREAL BRANDSTORM 2020,I customised a recycled plastic package for the brand CeraVe and came up with a new business model combining online subscription,return scheme,and interactive campaigns together to change customer behaviours.It was during this period that I observed how the green economy transformed the marketing landscape and understood deeper the influences of sustainable marketing on the establishment of an environmentally and socially responsible brand image.
(这段经历由为品牌设计可回收的包装引出对绿色经济和可持续营销的理解,贴合现下营销行业的新趋势)
经历2:从KOL营销维度引出对技术驱动营销的思考
Then,my internship in the marketing team of HUGO BOSS offered me the opportunity to experience various links involved in the marketing process in a real-world setting.By following up with a series of KOL cooperation campaigns to promote the brand,I found that such KOL marketing did increase brand exposure and attract potential customers,but it needed abundant effort and money,while the sales volume directly generated from these customer impressions and engagements could hardly be quantified,which left a question mark on the actual effect of KOL marketing.Under such circumstances,how to maximise the benefits that diversified channels and digital technologies can bring to marketing becomes a new challenge waiting for me to tackle.美国留学网
这一段则侧重在对KOL营销的批判性看法,引出对如何最大限度发挥不同渠道与技术对营销的积极作用的思考,同时间接增强了求学动机的表达。